Website development for tradespeople

They help — but they’re not a substitute for your own address. On classifieds you’re one of many numbers; on Facebook posts vanish. When someone searches “plumber Prague” or “electrician Vienna”, Google more often rewards a page that clearly says who you are and how to reach you. Social stays a supplement.

Not a vague “I do everything”, but a concrete list: what you take (water repairs, wiring, small electrics, A/C install…) and what you don’t (roofs, full renovations). Add finished-work photos and a short line on emergency vs planned jobs. That filters search: people looking for a whole-flat contractor won’t stick around — and that’s good. For Google and AI overviews, a specific offer beats a broad “handyman for everything” with no edges.

Up top — in the intro, before long copy. We repeat them in contacts and often as a floating mobile button, where most inquiries start. WhatsApp for a quick message with a fault photo; click-to-call for urgent. A form as a third path when someone wants an address outside chat. Goal: one tap, not hunting a number in the footer. While you’re in a shaft, the page must still take a message — that matters more than fancy animation.

Name the real map: your city, districts and nearby towns you actually reach. You don’t need a page per district — a clear “where I work” block plus services tied to the city is enough. Local SEO rewards specificity, not inventing coverage you don’t have.

For a tradesperson a phone is enough: before and after, work details, a clean shot without mess. Clients want proof you’ve done a similar fault — not a stock smile. I’ll tell you what to shoot (plumbing, electrics, installs) and what to skip (blurry tool selfies). No studio needed to start; better shots can come later. What matters is that photos match the services on the page — otherwise Google and humans see a gap between text and reality.

For most yes: who you are, services, photos, area, WhatsApp. One strong page loads fast, is easy to maintain and works better on mobile than a bloated “company” site. More pages make sense with clearly split lines (pure electrics vs plumbing) or when you want to target separate big cities. I’ll recommend by your real scope, not by what looks big. Starting with one landing and adding subpages later is the usual, cheaper path for a sole trader.